Do It For Beauty

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In his new book, Do It For Beauty: A Practical Guide to Sustainable Living, author Jonathan Biddle argues that our collective failure to address the climate crisis stems from a mindset of despair and guilt rather than one of hope and action. Biddle challenges the notion that individuals are helpless, asserting that small, consistent actions performed collectively can create a ripple effect that restores the world.

With a focus on shifting from a reckless to a reciprocal mindset, Biddle provides a two-part guide to sustainable living. Part One lays out three fundamental problems—carbon emissions, development, and waste—with an emphasis on understanding their systemic nature. In Part Two, Biddle offers a practical, phased approach to adapting our lives, from Starter to Next Level to Advanced actions, across a wide range of topics including household products, food, travel, and finance. He also explores how individuals can support large-scale systemic change through their careers and by engaging with technological innovations in areas like energy, materials, and recycling.

Do It For Beauty is a call to action for anyone who feels overwhelmed by the climate crisis but is ready to contribute to a more beautiful world.