Endnotes
Explore the book's endnotes to enhance your understanding and knowledge.
Important context from Nature: http://go.doitforbeauty.com/1
See Smil, Vaclav. How the World Really Works: The Science Behind How We Got Here and Where We’re Going. Penguin Publishing Group, 2022.
https://go.doitforbeauty.com/7-1; https://go.doitforbeauty.com/7-2
https://go.doitforbeauty.com/14-1; https://go.doitforbeauty.com/14-2
Although odd to US readers, the correct unit of measure is tonne instead of ton. A tonne is a metric unit that equals 2,205lbs or 1,000kg, whereas a ton equals 2,000lbs or 907kg. I will use the term metric ton to avoid confusion.
https://go.doitforbeauty.com/39-1; https://go.doitforbeauty.com/39-2
See https://go.doitforbeauty.com/43; Fortunately, progress is being made on this front: bacteria, collected from some of our not-so-spectacular landfills, have been found to be actually evolving to slowly metabolize plastic. They are now being investigated for their potential to “digest” waste plastic in new industrial facilities. But these are very new developments, and that technology is not here yet.
An article about the impact of microplastics on brain health: https://go.doitforbeauty.com/45
https://go.doitforbeauty.com/47-1; https://go.doitforbeauty.com/47-2
ClimateTrace has a great tracker: https://go.doitforbeauty.com/50
Two other forms are commensalism (one benefits while the other isn’t impacted) and competition (neither of them benefit).
There are better options than liquid detergent we’ll discuss later in the book.
See this link for a good overview of the recent research: https://go.doitforbeauty.com/56
Greenwashing is a term that refers to that tactic of companies marketing their products as environmentally friendly when they are not. It can also refer to the more subtle approach of emphasizing very minor sustainable features while ignoring environmental harms caused by the product.
Coca-Cola is definitely trying to reduce their emissions and waste and publishes annual reports on their progress. Still, it leaves a lot to be desired.
https://go.doitforbeauty.com/62-1; https://go.doitforbeauty.com/62-2; https://go.doitforbeauty.com/62-3; https://go.doitforbeauty.com/62-4
https://go.doitforbeauty.com/63-1; https://go.doitforbeauty.com/63-2; https://go.doitforbeauty.com/63-3
https://go.doitforbeauty.com/65 (pg. 530 is a summary)
I do, however, collect some affiliate marketing income through the links on my website. These agreements were made after the book was written, and product recommendations are not influenced by the availability of these programs.
HoldOn (https://go.doitforbeauty.com/70-1) & Cleanomic (https://go.doitforbeauty.com/70-2) are two good options, but there are increasingly many more offbrand options.
Check out Dirty Labs: https://go.doitforbeauty.com/77
Blueland: https://go.doitforbeauty.com/78
Public Goods has some good options: https://go.doitforbeauty.com/79
Some great brands: byHumankind (https://go.doitforbeauty.com/80-1), Kitsch (https://go.doitforbeauty.com/80-2), and lots of others
Some great brands: Bite (https://go.doitforbeauty.com/81-1), byHumankind (https://go.doitforbeauty.com/81-2)
Some great brands: byHumankind (https://go.doitforbeauty.com/82)
Some great brands: Jack Henry (https://go.doitforbeauty.com/83)
https://go.doitforbeauty.com/84-1; https://go.doitforbeauty.com/84-2
Cabinet Health: https://go.doitforbeauty.com/85
Living Outline shower curtain: https://go.doitforbeauty.com/86
Some good brands: Plant Paper (https://go.doitforbeauty.com/87-1), Reel (https://go.doitforbeauty.com/87-2), Save Trees (https://go.doitforbeauty.com/87-3), Who Gives A Crap (https://go.doitforbeauty.com/87-4)
https://go.doitforbeauty.com/89-1; https://go.doitforbeauty.com/89-2
https://go.doitforbeauty.com/91-1; https://go.doitforbeauty.com/91-2
Reynolds Kitchens Unbleached Parchment Paper: https://go.doitforbeauty.com/92
Check out Fairphone mobile phones (https://go.doitforbeauty.com/93-1) and Framework laptops (https://go.doitforbeauty.com/93-2)
Check out these companies: Avocado (https://go.doitforbeauty.com/94-1); Inside Weather (https://go.doitforbeauty.com/94-2); Etsy Reclaimed Furniture (https://go.doitforbeauty.com/94-3); Sabai (https://go.doitforbeauty.com/94-4); Medley Home (https://go.doitforbeauty.com/94-5)
TenTree (https://go.doitforbeauty.com/97-1), Everlane (https://go.doitforbeauty.com/97-2), Patagonia (https://go.doitforbeauty.com/97-3), Allbirds (https://go.doitforbeauty.com/97-4)
Warp + Weft: https://go.doitforbeauty.com/103
Everlane: https://go.doitforbeauty.com/104
One example is the Boody Second Life Bag: https://go.doitforbeauty.com/108
Thousand Fell: https://go.doitforbeauty.com/109
Nisolo (https://go.doitforbeauty.com/110-1) has a great article explaining this: https://go.doitforbeauty.com/110-2; Thursday Boot (https://go.doitforbeauty.com/110-3) is another good option
Under the Canopy: https://go.doitforbeauty.com/114
Buffy hemp-linen sheets: https://go.doitforbeauty.com/115
https://go.doitforbeauty.com/116-1; https://go.doitforbeauty.com/116-2
EIA article: https://go.doitforbeauty.com/119
Nature article: https://go.doitforbeauty.com/120
This website has a lot of good composting guides: https://go.doitforbeauty.com/121
This is highly dependent on local policies and how well your pipes handle organic matter, so follow this advice cautiously. One city example: https://go.doitforbeauty.com/122
Soles 4 Souls (https://go.doitforbeauty.com/123-1) and For Days Take Back Bag (https://go.doitforbeauty.com/123-2)
Allbirds Rerun: https://go.doitforbeauty.com/124
Terracycle Zero Waste Box: https://go.doitforbeauty.com/126
Loop Diapers: https://go.doitforbeauty.com/127-1. Also check out Dyper for a compostable option: https://go.doitforbeauty.com/127-2
Vitamix (https://go.doitforbeauty.com/128-1); Lomi (https://go.doitforbeauty.com/128-2); Reencle (https://go.doitforbeauty.com/128-3)
Mill Trash Can: https://go.doitforbeauty.com/129
LED lighting: https://go.doitforbeauty.com/131
IEA on heat pumps: https://go.doitforbeauty.com/132
This is a helpful guide from the Washington Post to whether they are right for you: https://go.doitforbeauty.com/133
Nest Renew: https://go.doitforbeauty.com/134
Inspire Clean Energy: https://go.doitforbeauty.com/135
For a somewhat spotty guide, see https://go.doitforbeauty.com/136-1. For US banks, check out https://go.doitforbeauty.com/136-2. I also like GreenFi and Amalgamated Bank. See this list of non-US banks: https://go.doitforbeauty.com/136-3.
EPA estimates: https://go.doitforbeauty.com/137
MIT estimates: https://go.doitforbeauty.com/139
WWF: https://go.doitforbeauty.com/142-1; NY Times: https://go.doitforbeauty.com/142-2
https://go.doitforbeauty.com/144-1; https://go.doitforbeauty.com/144-2
Greenly is one of many platform options to track and monitor a business’ emissions: https://go.doitforbeauty.com/146
Work On Climate: https://go.doitforbeauty.com/147
Not The End of the World is an excellent, data-driven site that shows improvements being made: https://go.doitforbeauty.com/148
https://go.doitforbeauty.com/149-1; https://go.doitforbeauty.com/149-2
Pristine Seas: https://go.doitforbeauty.com/151
30x30 Program: https://go.doitforbeauty.com/152
For a deep dive, see https://go.doitforbeauty.com/153.
Artificial Downwelling: https://go.doitforbeauty.com/154
Seaforestation: https://go.doitforbeauty.com/155
Operation Crayweed: https://go.doitforbeauty.com/156
Marine Permaculture: https://go.doitforbeauty.com/157
Greenwave: https://go.doitforbeauty.com/158
According to Regeneration, this would halt additional GHG emissions and absorb as much as 32 million tons of CO² annually; 3 billion tons avoided or removed by 2030 (Regeneration p.27).
Mikoko Pamoja1: https://go.doitforbeauty.com/160
Mangrove Action Project: https://go.doitforbeauty.com/161
Mangrove Alliance: https://go.doitforbeauty.com/162
Million Mangroves: https://go.doitforbeauty.com/163
South Bay Restoration: https://go.doitforbeauty.com/164
Salt Marsh Restoration: https://go.doitforbeauty.com/165
Project Greenshores: https://go.doitforbeauty.com/166
Coral Restoration: https://go.doitforbeauty.com/167
Coral Maker: https://go.doitforbeauty.com/168
Coral Reef Alliance: https://go.doitforbeauty.com/169
Coral Guardian: https://go.doitforbeauty.com/170
Half Earth Project: https://go.doitforbeauty.com/171. I also highly recommend reading Half-Earth: Our Planet’s Fight for Life by E. O. Wilson.
Mossy Earth: https://go.doitforbeauty.com/172
Re:Wild: https://go.doitforbeauty.com/173
Wildlands Network: https://go.doitforbeauty.com/174
NY Times article: https://go.doitforbeauty.com/175
Eden Projects: https://go.doitforbeauty.com/176
Ducks Unlimited Canada: https://go.doitforbeauty.com/177
Plant with Purpose: https://go.doitforbeauty.com/178
Treedom: https://go.doitforbeauty.com/179
UNREDD: https://go.doitforbeauty.com/180-1; Program explanation: https://go.doitforbeauty.com/180-2
Katingan Mentaya: https://go.doitforbeauty.com/181
Carbon finance puts a price on emitting carbon in various forms. See more at https://go.doitforbeauty.com/182.
Future Forest Company: https://go.doitforbeauty.com/183
Cumbria Wildlife Trust: https://go.doitforbeauty.com/184
Life Peat Restore: https://go.doitforbeauty.com/185
Regenerative Farmers of America: https://go.doitforbeauty.com/186
RegenAg in Australia: https://go.doitforbeauty.com/187
Reneration International: https://go.doitforbeauty.com/188
Sustainable Harvest International: https://go.doitforbeauty.com/189
Soils, Food and Healthy Communities in Malawi: https://go.doitforbeauty.com/190
Commonland: https://go.doitforbeauty.com/191
Grounded: https://go.doitforbeauty.com/192
Rodale Institute: https://go.doitforbeauty.com/193
The Center for Biological Diversity: https://go.doitforbeauty.com/194
Earth Justice’s Biodiversity Defense Program: https://go.doitforbeauty.com/195
National Wildlife Foundation: https://go.doitforbeauty.com/196
Defenders of Wildlife: https://go.doitforbeauty.com/197
IUCN (International Union for Conservation of Nature): https://go.doitforbeauty.com/198
3 Major Types of Industrial Scrubbers: https://go.doitforbeauty.com/199
A few articles about biochar: https://go.doitforbeauty.com/200-1; https://go.doitforbeauty.com/200-2; https://go.doitforbeauty.com/200-3
Standard Biocarbon: https://go.doitforbeauty.com/201
Pacific Biochar: https://go.doitforbeauty.com/202
Equatic: https://go.doitforbeauty.com/203
Ebb Carbon: https://go.doitforbeauty.com/204
Climeworks: https://go.doitforbeauty.com/205
CarbonCapture Inc: https://go.doitforbeauty.com/206
Heirloom: https://go.doitforbeauty.com/207
Carbfix: https://go.doitforbeauty.com/208
Holy Grail: https://go.doitforbeauty.com/209
MIT article on enhanced rock weathering: https://go.doitforbeauty.com/210
UNDO Carbon: https://go.doitforbeauty.com/211
InPlanet: https://go.doitforbeauty.com/212
Eion Carbon: https://go.doitforbeauty.com/213
Lithos Carbon: https://go.doitforbeauty.com/214
Frost Methane Labs: https://go.doitforbeauty.com/215
Crusoe: https://go.doitforbeauty.com/216
Blue Methane: https://go.doitforbeauty.com/217
Some HFC alternatives: https://go.doitforbeauty.com/218-1; https://go.doitforbeauty.com/218-2l
The term carbon negative means that product removes more carbon than it produces during its lifecycle. This is extremely hard to accomplish and often requires buying carbon credits or using enough materials that remove carbon that all the lifecycle emissions are more than netted out. Check out this article from Allbirds on how they accomplished that with a shoe: https://go.doitforbeauty.com/219]
More about cement: https://go.doitforbeauty.com/220-1; also see https://go.doitforbeauty.com/220-2.
Biomason: https://go.doitforbeauty.com/221
Brimstone: https://go.doitforbeauty.com/222
CarbonCure: https://go.doitforbeauty.com/223
Solidia Tech: https://go.doitforbeauty.com/224
More about the FSC label: https://go.doitforbeauty.com/225
Rainforest Alliance: https://go.doitforbeauty.com/226
Timberlab: https://go.doitforbeauty.com/227
Kebony: https://go.doitforbeauty.com/229
Accoya: https://go.doitforbeauty.com/230
Boston Metal: https://go.doitforbeauty.com/233
Stegra: https://go.doitforbeauty.com/234
Solugen: https://go.doitforbeauty.com/235
Twelve: https://go.doitforbeauty.com/236
NatureWorks: https://go.doitforbeauty.com/237
UBQ Materials: https://go.doitforbeauty.com/238
Evoware: https://go.doitforbeauty.com/239
PlantSwitch: https://go.doitforbeauty.com/240
Notpla Disappearing Packaging: https://go.doitforbeauty.com/241
More about perovskite: https://go.doitforbeauty.com/243
Heliogen: https://go.doitforbeauty.com/244
AltaRock Energy: https://go.doitforbeauty.com/245
Quaise Energy: https://go.doitforbeauty.com/246
Fervo Energy: https://go.doitforbeauty.com/247
TerraPower: https://go.doitforbeauty.com/248
Nuscale Power: https://go.doitforbeauty.com/249
Thorcon Power: https://go.doitforbeauty.com/250
Plug Power: https://go.doitforbeauty.com/251
Enapter: https://go.doitforbeauty.com/252
Hydrostor: https://go.doitforbeauty.com/253
Energy Vault: https://go.doitforbeauty.com/254
Noon Energy: https://go.doitforbeauty.com/255
Form Energy: https://go.doitforbeauty.com/256
Antora Energy: https://go.doitforbeauty.com/257
SkyNRG: https://go.doitforbeauty.com/259
Zero Petroleum: https://go.doitforbeauty.com/260
Infinium: https://go.doitforbeauty.com/261
More about wind-assisted shipping propulsion tech: https://go.doitforbeauty.com/262-1; https://go.doitforbeauty.com/262-2
Lennox: https://go.doitforbeauty.com/264
BlueHeart Energy: https://go.doitforbeauty.com/265
More about LED lighting from the US Department of Energy: https://go.doitforbeauty.com/267
Amp Sortation: https://go.doitforbeauty.com/268
DePoly: https://go.doitforbeauty.com/269
PureCycle: https://go.doitforbeauty.com/270
Epoch BioDesign: https://go.doitforbeauty.com/271
BlockTexx: https://go.doitforbeauty.com/272
Ecobat: https://go.doitforbeauty.com/274
Ascend Elements: https://go.doitforbeauty.com/275
Redwood Materials: https://go.doitforbeauty.com/276
Li-Cycle: https://go.doitforbeauty.com/277
Climativity: https://go.doitforbeauty.com/278
Treehugger: https://go.doitforbeauty.com/279
See the website for a recommended list: https://www.doitforbeauty.com
Extinction Rebellion: https://go.doitforbeauty.com/281
The Week: https://go.doitforbeauty.com/282
A few articles for more background: https://go.doitforbeauty.com/283-1; https://go.doitforbeauty.com/283-2; https://go.doitforbeauty.com/283-3; https://go.doitforbeauty.com/283-4
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